24 December 2014

Lenta opens its third hypermarket in Tyumen

With this opening, Lenta expands its network in the Ural Region to 6 hypermarkets in 4 cities.

St-Petersburg, Russia; 24 December, 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its third hypermarket in Tyumen.

The new store is a Lenta standard format hypermarket located at 101 Tobolsk Highway, Tyumen. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open 24 hours a day, seven days a week. A broad product assortment of approximately 27,000 SKUs has been selected specifically for residents of Tyumen and includes Lenta’s private label and federal product ranges alongside local produce. The store has 500 parking spaces and 41 cash registers. The property is owned by Lenta.

Lenta’s Chief Executive Officer, Jan Dunning said:

““This is our 26th hypermarket opening so far this year and takes Lenta another step beyond its guidance of 24 hypermarket openings in 2014, which was set when our IPO was announced in February.

Lenta has a longstanding presence in Tyumen, having opened our first store in the city in 2006. Residents have shown considerable enthusiasm for the Lenta offering and we are delighted to bring our third hypermarket to the city and sixth to the region.”

This latest opening in Tyumen is Lenta’s 26th hypermarket opening in 2014 and brings the total number of Lenta stores to 103 hypermarkets in 60 cities across Russia and 23 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 103 hypermarkets in 60 cities across Russia and 23 supermarkets in Moscow and the Moscow region, with a total of approximately 668,312 sq.m of selling space. The average Lenta hypermarket store has selling space of 6,200 sq.m. The Company operates four hypermarket distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Тel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
International Media:
Mark Walter and Tony Friend
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E-mail: Mark.Walter@instinctif.com

Russian Media:
Anton Karpov
Тel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com