28 November 2013

Lenta Hypermarket Chain Expands its Footprint in the Samara Region

St. Petersburg, 28 November, 2013 – Lenta is pleased to announce the opening of a new hypermarket at the following address: 25, Ulyana Gromova street, Togliatti

Offering an outstanding range of high quality products and local goods at low prices.

The new store offers over 20,000 food and non-food items and it contains goods from 40 local producers, guaranteeing direct delivery of high-quality regional products.

Goods are offered on a sales floor of 3,900 sq.m. in a store that covers a total area of 7,200 sq.m. The customer experience is enhanced by access to improved product shelf layouts which display a larger number of goods, 300 car parking spots, while 31 cash registers ensure a swift and efficient check-out. The store is open 24 hours a day.

Increased customer loyalty reflects Lenta’s growing commitment to the Samara region.

In the six years since the first Lenta store was launched in the region, the number of customers loyal to Lenta has increased almost fourfold. The increase in sales area in the Samara region strengthens Lenta’s ability to satisfy its customers’ need for high-quality products at reasonable prices.

The latest store opening has further contributed to the local economy by creating 250 new jobs in the region.

Roman Uvarov, the divisional director of the chain in the “South” Region commented:

“Lenta’s opening in the city provides citizens with the opportunity to shop 24 hours a day. As a customer-focused company, we are always trying to offer best service and a wide assortment of products. Enhanced lighting in our sales area as well as highly visible information signs will help customers to navigate through the sections quicker and reach product categories faster”.

The opening of Lenta’s second hypermarket in Togliatti, increases the number of stores in Lenta’s chain to 72 stores in 39 Russian cities.

About the company
Lenta [Lenta Ltd. and or Lenta LLC or other wholly owned entities] is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2012 sales). The company was founded in 1993 in St. Petersburg. Today, Lenta operates 67 hypermarkets and 5 supermarkets in 39 cities across Russia with a total of approximately 440,000 sq.m. retail trade space. The average Lenta hypermarket store has retail trading space of 6,500 sq.m and the company employs 22,000 people. The Company operates on price-led hypermarket formats, and it is also piloting smaller-sized supermarkets in Moscow.
The first Lenta hypermarket in Togliatti was opened in 2007 and is located at 4, Yuzhnoe shosse.

Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital.

For further information please contact:

Yana Mogileva
Lenta LLC PR manager
Тel.:+7 (812) 336 39 97
E-mail: pr@lenta.com
www.lenta.com

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