12 February 2019

Lenta appoints Ruslan Ismailov as Supermarket Format Director

Saint Petersburg, Russia; 12 February 2019 – Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, announces the appointment of Ruslan Ismailov as Supermarket Format Director.

Ruslan has over sixteen years of experience in retail and FMCG companies. Prior to joining Lenta in 2007, Ruslan held operational positions in Metro Cash&Carry. In Lenta, Ruslan served as Regional Director, Chief Operational Officer and Divisional Director.

Ruslan Ismailov has a bachelor degree in International economic relations from the State University of Customer Cooperation, Moscow.

Lenta’s Chief Executive Officer Herman Tinga said: “We welcome Ruslan as part of the Management team. Ruslan has extensive experience in operational management and knows Lenta very well, both the company and supermarkets format will benefit from his expertise. As the Supermarket Format Director, Ruslan will be responsible for implementation of Supermarkets development strategy, improving business model of the format, embracing initiatives to refine the offer and customer experience in supermarkets as well as financial performance and returns”.

About Lenta
Lenta is the largest hypermarket chain in Russia, and the country’s third largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 245 hypermarkets in 88 cities across Russia and 135 supermarkets in Moscow, St Petersburg, Central, Siberia and Ural regions with a total of approximately 1,472,714 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,500 sq.m. The average Lenta supermarket store has selling space of approximately 800 sq.m. The Company operates twelve distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 45,759 people as of 31 December 2018.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Maria Filippova
Public Relations and Government Affairs Manager
Tel.: +7 812 380-61-31 ext.: 1892
E-mail: maria.filippova@lenta.com

NW Advisors
Russian Media
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23
E-mail: lenta@nwadvisors.com