History

A track record of sustained rapid growth

2016

  • Exceeded the strategic goal to double total selling space in three years established at the IPO
  • 51 hypermarket opened exceeding the target of 40 openings
  • 17 supermarkets opened exceeding the target of 16 openings

 

  • Operations started at own supermarket DC in Moscow
  • Completed acquisition of 11 hypermarkets from Kesko

2015

  • Primary capital increase in March and October to accelerate expansion
  • 32 hypermarkets opened exceeding the target of 30 openings
  • 3rd consecutive year of market-leading sales growth; became #1 hypermarket by selling space and #5 food retailer by total sales

 

 

  • Continued development of supermarket format in Moscow and started expansion in St. Petersburg
  • Operations started at own distribution center in Yekaterinburg

2014

  • IPO on the London Stock Exchange and Moscow Stock Exchange
  • 31 hypermarkets opened exceeding the target of 24 openings
  • 2nd consecutive year of market-leading sales growth and selling space growth

 

  • Continued development of supermarket format with 14 supermarkets opened in Moscow and the Moscow region
  • Operations started at own distribution centres in Togliatti and Rostov-on-Don
  • Adapting our offer to meet customer needs in the changing consumer environment

2013

  • 21 hypermarkets opened exceeding the target of 18 openings
  • Opened first hypermarket in Moscow
  • Launch of new supermarket format with 10 supermarkets opened in Moscow and the Moscow region
  • Extension of the St Petersburg distribution centre
  • Opening of owned distribution centres in Moscow and Novosibirsk

 

Delighting our customers through:

  • Deeper, more frequent promotions
  • Nascent "Big Data" consumer insight led marketing

2012

  • Acceleration of store openings (14 hypermarkets opened in 12 cities exceeding the target of 10 openings) following resolution of shareholder dispute
  • Continued investments in the IT platform
  • Launch of "Big Data" program

 

  • Good, better, best ranging
  • Private label optimisation
  • Merchandising adjacencies

October 2009 to 2011

  • Shareholder structure settled (TPG, EBRD and VTB Capital own 82% since September 2011)
  • Significant investments in platform - IT, logistics and people
  • Focus on best-in-class execution and like-for-like growth

 

 

 

Reconnecting with our customers through: 

  • Low price
  • Range breadth and depth
  • Frequent promotions 
  • Destination categories 
  • On-shelf availability

2005 – Sep 2009

  • Nationwide roll-out with 30 new store openings across 17 cities
  • New distribution centres in St Petersburg and Moscow

 

 

 

  • New warehouse management system
  • EBRD becomes new shareholder in May 2007

1999 - 2004

  • Opened first hypermarket in 1999
  • Refocus on retail with high quality product offering at low prices

 

  • Implemented SAP