Management profile

Chief Marketing Officer


Elena Fomina joined Lenta in 2017 as Chief Marketing Officer.

Experience: She has almost 20 years of experience working in marketing, sales and business development both in Russia and abroad, and is a specialist in the retail, FMCG and oil & gas sectors. Prior to joining Lenta, Elena served as Head of Marketing at Bashneft, where she established the marketing department from scratch. Prior to Bashneft, Elena spent six years at Shell, where she initially oversaw the operational management of the company’s retail chain in Russia and then moved on to lead the development of network strategies for Shell’s global retail network. Elena has also worked at Nike where she helped to build Nike’s mono-brand retail network in Russia.

Qualifications: Elena is a graduate of the Nizhny Novgorod Dobrolubov State Linguistic University, Russia. She holds an MBA from Kingston University and has also completed the Senior Executive Leadership and Transformation London Business School.