Management profile

Integration and Format Development Director

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Maxim Shchegolev joined Lenta in 2012 as Integration and Format Development Director.

Experience: Prior to joining Lenta, Maxim held the executive positions of Administrative Director, Director of Trade Development and Director of O’Key group. During his 15 years’ experience in the retail industry, Maxim has held senior positions in business development. In 2008 he was appointed Director of Expansion for O’Key and was responsible for various aspects of business development, including expert assessment of the competitive environment, and the purchase and lease of real estate for the construction of stores. In 2012, he took a similar position in Start company. He is responsible for finding and acquiring plots of land, managing the construction and redevelopment of shopping centres, letting out premises owned by the Company, and the development of new stores in leased premises.

Qualifications: Maxim graduated from St. Petersburg University of Economics and Finance, the Russian-Dutch School of Marketing and the Higher School of the Ministry of Economic Development and Trade of the Russian Federation.