Commercial Director (CCO)
Herman Tinga joined Lenta in 2013 as Commercial Director.
Experience: Prior to joining Lenta, Herman served as Non-Food Global Category Management & Sourcing Director at Metro AG. With a background in marketing, category management, buying and merchandising, Herman has extensive experience as a senior manager and board member in retail and cash & carry spanning 32 years. For four years, Herman was a board member of Metro Cash & Carry in Russia.
Qualifications: Herman has a bachelor’s degree from the Netherlands Institute of Marketing.